An active, “fresh” project that is also being implemented during the pandemic. The object of advertising is women's shoes, of good quality and with customer reviews.

The whole complexity of the project lies in receiving applications through the website (not through a lead form), within acceptable limits, in this case up to $2.5-3, as these figures preserve the necessary indicators in the final conversion.

It is common to hear, both from customers and from not particularly competent specialists and agencies, that the whole problem lies with certain audiences, but this is not actually the case.

There are a number of factors that influence the result, but one of the main ones in targeted advertising is creativity and approach to it, i.e., it is the first thing a potential customer sees.

This case demonstrates this perfectly, with over 100 different banners and videos, which is the only way to achieve and maintain results. Often, as in this case, ads maintain their performance for several days, and sometimes only half a day or a day, so you have to constantly create new ones and come up with new approaches.

Often, no one does this because it is difficult and does not fall within the price range charged by agencies or one-day freelancers, so budgets are lost, and with them, hopes for this type of advertising and for advertising in general.