A recent example shows that even in a competitive niche, if you work hard and test constantly, it is possible to achieve such figures even now, even at this time. In general, the normal cost of an order through the website was up to $10. In this specific example, for the selected period and in the described offices, the price was almost four times lower than expected.

It should be noted that in most cases, scaling without a significant increase in order cost requires scaling the number of advertising accounts that can be launched on a moderate budget. In this case, it is possible to test and launch other positions, which is necessary for most brands that have more than 2-3 main products, which, if they “do not work out,” will not critically affect overall profitability and budget expenditures.