In this case, despite the fact that there was a working website where all positions were also posted, it had a fairly low conversion rate and, accordingly, a high order cost. Therefore, during testing, we came to the conclusion that in this particular case, managers are best at processing requests through Direct and converting them into orders.

This is an example of how sometimes, if something doesn't work out as planned, you just need to try something else.

On average, every 2-5 requests resulted in an order, depending on the availability and advertising of the most popular items, holidays, and sometimes technical issues.

At the same time, part of the traffic then went to the website, where shopping carts were added to and orders were placed. This happens quite often, provided that the product is really interesting and the advertising has managed to “warm up” the person. Then, regardless of the website's poor conversion rate, the interested person stays on it and completes the conversion.