This project was implemented for a detailing studio that needed to sell its services: wrapping cars with protective and vinyl films, polishing cars and applying protective compounds, as well as reupholstering parts of the interior and restoring plastics.

The niche is quite difficult to implement in direct advertising, but since social networks were already in place, diluting the cold audience with those who were already familiar with the activity yielded good results.

Since the cost of services is quite significant, attracting one client for a set of works was acceptable for the customer at $50, but it turned out to be 3 times cheaper on average. Of course, not everyone signed up for works with an average check of $1,500-3,000, but everyone was satisfied with the result.

The most effective were video creatives showing how the guys worked and the before/after results, with mandatory dialogues ending with a call to action.

The website also featured consumables and tools, which were occasionally purchased by people who came from advertisements, which is normal practice when traffic goes to the website.

It is also worth noting the increase in the number of subscribers who also went to the Instagram page from the ad and subscribed, becoming potential clients of the studio, and some of the people who started conversations in Direct were processed by the manager, on average, every 4 of whom also signed up for the service.

Thus, the studio received a workload for the next two months, while also receiving bookings from organic traffic and “referrals,” and the client himself saw the results of running and shooting videos on social media and now does so on a regular basis.