This project was implemented in several stages. First, there was educational material that explained and revealed the product and its benefits. In the second stage, a person explained how these benefits could be monetized. In the third and final stage, people were invited to an introductory practical lesson in which all three points were explained again in practice, along with how, what, and why.

Each stage had its own advertising goal, and all advertising creatives were in video format. The recording rate for the entire program was 1 to 4.