A recent case study shows that even for an expensive service, it is always possible to find customers, provided that there is a fair balance between the value offered and the price charged. In other words, if the offer is good, it can be “wrapped up nicely” with advertising and presented to potential customers.

This result is the fruit of a month of continuous work in one of the areas.

The “lead” in this project is not a manually created event, but the last link in a chain of automatically set events that runs by default from the pixel and is triggered when a person reaches an end point, such as loading the “thank you” page or completing a payment, etc.

Since the service itself is highly profitable, the acceptable cost of attracting a potential customer is high, so in this case, “the lower, the better.”

What is noteworthy in this area is that the best results were achieved by working on optimization for “lead”, while other events worked in other branches, even though all areas of services are related.